What Is the Buyer’s Journey?
Outlining the process your buyer takes can give you insights to guide your marketing tactics.
The buyer's journey is the process that a customer travels on their way to purchasing your products or services. There are different definitions, but it is generally broken down into stages:
- Awareness: Buyer/potential buyer recognizes they have a problem, challenge, or need.
- Consideration: Buyer/potential buyer researches solutions.
- Decision: Buyer chooses a solution.
Marketers can use the idea of the buyer's journey to create content, communication plans, and other strategies to connect with buyers.