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What Is Content Marketing?

Content marketing makes use of a variety of content types to attract and engage customers.

Content marketing entails creating and distributing content to reach customers. Content can include:

  • blogs
  • ebooks
  • videos
  • articles
  • infographics
  • webinars
  • newsletters
  • case studies
  • white papers
  • presentation decks
  • social media posts

    The content should inform, educate, address customer questions and challenges, and more.