What Is Content Marketing?
Content marketing makes use of a variety of content types to attract and engage customers.
Content marketing entails creating and distributing content to reach customers. Content can include:
- blogs
- ebooks
- videos
- articles
- infographics
- webinars
- newsletters
- case studies
- white papers
- presentation decks
- social media posts
The content should inform, educate, address customer questions and challenges, and more.