What Are Facebook's Advertising Options?
These are the kinds of ads you can create for Facebook.
Facebook allows you to “boost” existing posts or to create ads that are separate from your posted content.
- A boosted post is one that is shown to more Facebook users (in their News Feed as a sponsored ad) based on the audience you create and the amount you spend. This method is easier but with fewer customization options than creating an ad from scratch.
- A Facebook ad is created in Ad Manager and in addition to choosing audience, budget, and timeframe, you can choose your advertising objective. There are many possible objectives to choose from, categorized by awareness, consideration, or conversion goals.
- Either type of Facebook ad may also be displayed on Instagram if it follows the guidelines.