What Are Some Email Marketing Best Practices?

Here are some email marketing best practices:

• Use double opt-in for signups.
• Make it easy for recipients to unsubscribe as well as to provide a reason.
• Protect the privacy of your contacts’ information.
• Don't spam or send emails too often.
• Don't buy contacts/list.
• Segment your lists.
• Personalize emails.
• Send from a person, if appropriate.
• Test each email send.
• Test variations and adapt based on results.
• Include a relevant cta and test links.
• Be GDPR compliant.
• Include your address in your emails.
• Schedule based on time zones.