Marketing Qualified Leads, commonly known as MQLs, are those people who have raised their hands, metaphorically speaking, and identified themselves as more deeply engaged, s
ales-ready contacts than your usual leads, but who have not yet become fully fledged opportunities. Ideally, you should only allow certain, designated forms to trigger the promotion of a lead to the MQL stage, specifically those that gate bottom of the funnel offers like demo requests, buying guides, and other sales-ready calls to action.