How Do I Research Keywords?

Keyword-optimized content can help people find your blog posts, social posts, and website content. Here are some steps you can take to find the right keywords: 

1. Use Google Analytics to see what search terms and keywords have already brought people to your site.
2. Use free tools such as Google’s Keyword Planner and Google Webmaster Tools to get additional insight into search terminology people are using.
3. Start typing potential keyword phrases into Google and see how the platform autocompletes the search. This offers additional insight into terms users are searching.
4. Check out the related search terms at the bottom of the search page.
5. Don’t choose something just because it’s popular. If lots of other people are using the same keyword, your content may be more difficult to find.
6. Use words and phrases that relate to your topic and that also relate to each other.